Sales Skills for Garden Centre Staff

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sales-skills-for-garden-centre-staff-main-7335-7335.jpg

Sales Skills for Garden Centre Staff

220.00

Sales Skills for Garden Centre Staff

Developed in conjunction with The Garden Centres Association of Australia

Improve your sales skills or those of your staff! This 20-hour online course was written in conjunction with professionals working in this field. Students will learn the art of selling - understanding that a more professional approach to selling is the key to improved sales in today’s competitive environment.

A business cannot survive without great salespeople and garden centres are not excluded from this. Too often garden centres have concentrated only the plants – not how to sell those plants. If a garden centre is to survive today, then it needs great staff with the abilities, techniques, attitudes and approaches of professional salespeople.

Just knowing about horticulture, although important, is not enough. A sales team or even a single salesperson can make a huge difference to the success of a business. Knowing how to open and close a sale and how to encourage add-on sales are fundamental to sales skills. This course covers that and a lot more.

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Sales Skills for Garden Centre Staff

Developed in conjunction with The Garden Centres Association of Australia

Improve your sales skills or those of your staff! This 20-hour online course was written in conjunction with professionals working in this field. Students will learn the art of selling - understanding that a more professional approach to selling is the key to improved sales in today’s competitive environment.

A business cannot survive without great salespeople and garden centres are not excluded from this. Too often garden centres have concentrated only the plants – not how to sell those plants. If a garden centre is to survive today, then it needs great staff with the abilities, techniques, attitudes and approaches of professional salespeople. Just knowing about horticulture, although important, is not enough. A sales team or even a single salesperson can make a huge difference to the success of a business. Knowing how to open and close a sale and how to encourage add-on sales are fundamental to sales skills. This course covers that and a lot more.

This Course is for:

  • Garden centre sales assistants

  • Garden centre owners

  • Small operators

  • Larger operators with accessible and flexible staff training needs

  • People (with some horticultural background) looking to break into garden sales

  • Students of horticulture wanting to expand into sales

COURSE CONTENT

Lesson 1: Presentation, Personality and Communication in Selling

  • Personality, Self-Awareness and Attitude

  • Types of Shoppers

  • Communication, Active Listening and Conversation Selling

  • Communicating Confidence

  • Trends in Garden Centre Customers

Lesson 2: Helping the Product Sell Itself

  • Merchandising and Displays

  • Signs

  • How Customers Pay

  • Garden Centre Products and Services

Lesson 3: Product Knowledge

  • What is Product Knowledge?

  • Knowing your competition

  • Marketing For Garden Centres and Nurseries

  • Mark Ups in Garden Centres – What to Charge

  • What is a ‘Reasonable’ Mark Up?

Lesson 4: Selling Made Simple

  • Introduction - The selling process

  • Steps in Sales

  • Using Language to Promote Sales

  • Creating Logical Sentences

  • Reduce Confusion in Your Sales Approach

Lesson 5: ‘The Opening’ (Gaining the Customer ’s Attention)

  • Introduction

  • Timing and Opening a Sale

Lesson 6: ‘Closing a Sale ’ (COS)

  • Add-On Sales/Upselling

Lesson 7: The Law and Selling

  • Ethics and Selling

  • Ethics in Sales

  • Guidelines for Ethical Marketing and Selling

Lesson 8: Gaining and Keeping Customers

  • Customer Satisfaction

  • Promotions

  • Measuring Success

Why Choose this Course?

  • 20-hour course concentrated on sales skills that is easily achievable at home or at work

  • It has industry input so is aimed at what is expected in the industry today

  • It is informative without being academically frightening!

  • It encourages self-paced study and the opportunity to assess a student’s progress through self-assessment tests at the end of each lesson and a larger test at the end.

  • It encourages pride in a learner’s sales position.

How Will This Course Help Me?

  • This course not only boosts sales skills - it also encourages confidence, improves self-esteem, and engenders pride in a job.

  • Learn how to open and close sales

  • Learn the importance of product knowledge to sales

  • Learn marketing techniques and how they can be used to boost sales

  • Learn about the importance of how we speak to customers, listen to customers and present ourselves

  • Understand the role of law and ethics in sales

  • Know how to gain new customers but also to keep old ones.

  • Become a true sales professional in the field of garden plants and products.